Why Every Start-Up Should Have an Explainer Video

In the competitive world of start-ups, being able to stand out and get your point across in a flash is highly important. One of the best ways to do so is with an explainer video. Here’s why every start-up needs one.

Makes Complex Ideas Simple

Many times, start-ups offer complex new solutions. An explainer video breaks these ideas down into simple, easy-to-understand terms.

 

Grabs Attention Fast

In today’s fast-paced digital world, holding someone’s attention is tough. Explainer videos average in length from 60 to 90 seconds and are designed with a construction that hooks the viewer right away. A mixture of visuals, audio, and storytelling keeps people interested far longer than plain text.

 

Builds Brand Awareness

An explainer video can be an excellent way to show the personality and values of your brand. A well-done video is memorable, so it makes your startup more memorable. Use the same elements of branding through logos, colors, and tone consistently so people can recognize and remember your brand.

 

Increases Conversion Rates

Explainer videos have the potential to increase your conversion rates. According to studies, having a video on your landing page can increase conversions by up to 80%. These videos speak directly to the pain of a customer and just how exactly your product or service can solve their problem, getting them to act.

 

Enhances SEO

Search engines favor video content. Placing an explainer video on your website may enhance your SEO. Thus, the videos make a visitor stay longer; it is a signal to search engines that your content does its work well and might even be valuable. Since people share video content in social media quite often, you will also likely get more backlinks.

 

Encourages Social Sharing

Explainer Videos Perfect for Social Media Now, explainer videos can serve as perfect social media content. Their nature makes them engaging, and they are highly shareable, expanding your reach. People who find your video valuable or simply fun will share it with their friends and followers, thus increasing the visibility of your video.

 

Supports the Sales Funnel

Explainer videos are versatile for different sales funnel stages: At the very top, they generate awareness and interest. In the middle, they educate and build trust. At the bottom, they help close deals by addressing objections and showcasing testimonials.

 

Offers Competitive Edge

In a crowded marketplace, you must create a difference between your start-up and the rest of the companies. An explainer video will broadcast your unique value proposition in an impactful manner and demonstrate innovativeness and customer-centricity.

 

Keeps Customers Engaged

Explainer videos aren’t just for attracting new customers but keeping existing ones engaged. The education of customers with these new features introduced through videos will keep them at the know-how level, therefore satisfied, and a source of long-term loyalty.

 

Conclusion

If you want your start-up to make a difference, an explainer video is a must-have. It brings complex ideas into simplicity, creates attention, increases brand awareness, heightens conversion rates, boosts SEO, encourages social shares, supports the sales funnel, gives you a competitive advantage, and keeps your customers interested. A high-quality explainer video may be all your start-up needs.

 

Call to Action

Ready to do an explainer video to raise your start-up to the next level? Get in touch with HighOnTales today to see how we can help create an impactful and effective video that’s sure to resonate with your audience and produce results.

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