In the vast world of marketing, creating compelling product advertisement videos is key to capturing audience attention and driving sales. In this blog, we’ll delve into some of the best product advertisement video examples that showcase creativity, storytelling, and effectiveness in promoting various products. From catchy jingles to emotional storytelling and innovative visual techniques, these advertisements demonstrate the power of video in capturing the essence of a product and resonating with consumers. Join us as we explore these exemplary advertisements and uncover the strategies that make them stand out in the competitive advertising landscape.
What Is Product Advertisement Video?
Making engaging product advertisement video is essential in the wide world of marketing if you want to draw viewers in and increase sales. We’ll examine some of the top product advertisement video examples in this blog, which highlight inventiveness, compelling narratives, and successful product promotion. These commercials highlight the effectiveness of video in encapsulating a product’s essence and connecting with viewers through inventive visual approaches, poignant storytelling, and catchy jingles. Come along as we examine these excellent ads and discover the tactics that set them apart in the crowded field of advertising.
Top 10 Best Product Advertisement Video Examples 2024
1. Alexa Loses Her Voice — Amazon
The product demo in this movie is presented in an original, fun, and amusing manner, even though these elements might not be directly related to the operation of the product. When a woman at home uses her Echo smart speaker in the video, she discovers that Alexa’s voice is gone. Nevertheless, Gordon Ramsay, Rebel Wilson, Cardi B, Sir Anthony Hopkins, and other well-known stand-ins are swiftly sent in by Jeff Bezos’s crew, and all hilariously fall short of Alexa’s expectations.
Viewers are drawn in by the humorous and talented cast of the video, even though the usefulness of the product is not the main focus. Despite the humorous tone, it gently convinces viewers that Alexa and Amazon products are essential components of everyday life. This strategy combines entertainment with an engaging story to create a memorable and successful product campaign.
2. They Print at Night: Midday — HP
It can be really annoying to run out of ink, especially if you’re stuck without new cartridges. But do not worry—HP has a clever fix!
Their line of product advertisements, which show a vampire couple utilizing a printer, takes an odd turn. This specific advertisement emphasizes how annoying it is for vampires who are unable to leave their home during the day to suddenly run out of ink. It injects fun into the message by questioning why cyan is required for black and white printing.
HP advertises its Instant Ink subscription in this frequently watched ad, guaranteeing that you will never run out of ink again and removing any associated difficulties.
What’s the lesson learned? It’s not necessary for your product advertisement to be precisely realistic or relatable. You may make an amusing or engaging advertisement that keeps viewers interested and wanting more by addressing a major pain point of your target demographic and adding a unique twist.
3. “Nightmare” — AT&T
To your surprise, if you found this post while looking for advice on “how to advertise a product,” you can use it as a teaser for a scary movie. That is correct, of course! In a wonderful example of product advertising, AT&T promoted its internet data plan in a unique and memorable way.
Many aspects of a horror movie trailer are present in this engrossing promo, including a narration that is scary, frightening music, and an 8-year-old boy’s review stating that he was on the edge of his seat. The plot surprise is that the gloomy pictures give way to joyful shots of two children playing with tablets in a car. The underlying message is fairly clear: having WiFi in your car can make a road trip that could otherwise be terrifying into something enjoyable for everyone.
The takeaway from this is that when it comes to product advertising, inventiveness is endless. You may produce memorable and successful advertisements that really stand out from the crowd by experimenting with unusual strategies and thinking beyond the box.
Suggestive Read: User Persona: The Complete Guide 2024
4. Apply to Jobs Confidently — Grammarly
We go to an advertisement for Grammarly, a writing tool that improves spelling, grammar, and punctuation, in contrast to the prior example’s emphasis.
Grammarly approaches product promotion directly, but the Amazon commercial does so in a subtle way. A woman demonstrates how the program boosts self-confidence and enhances job applications in this 19-second video. The primary message takes precedence over the amusing and enjoyable tone of the video.
Each video in the “Better Results with Grammarly” series highlights the advantages of the program in different settings before enticing viewers to give it a try for free.
5. One Story Away — Netflix
Everyone is familiar with Netflix, and a lot of us have used the service for binge-watching sessions (don’t feel bad—we’ve all been there). But have you ever given any thought to how Netflix promotes its streaming offering? The craft of narrative contains the solution.
Netflix promotes more than just a service in this engaging advertisement; it also sells the emotional experience it provides. Beyond only stories, movies and television shows are potent emotional channels that we may not normally experience.
This product advertisement sells more than just the streaming service; it also sells the feelings that users will be able to feel. Netflix attracts attention and potential customers by linking their goods to strong pleasant emotions.
6. Play New — Nike
This example demonstrates the power of emotional appeal in advertising with a distinctive twist, continuing Nike’s reputation for incorporating inspirational messages into their product campaigns.
This advertisement showcases a stellar cast of elite athletes, but it goes against the grain by showing their moments of failure and discovery when trying out new sports, all while finding happiness along the way. This strategy appeals to regular people as well as professional athletes who may not be sports fans.
Making your product advertisements relatable to a wider audience can greatly increase your reach and impact, even when you’re targeting a specific niche (like sports fans). Advertising that appeal to a broader spectrum of people can be produced by drawing on universal feelings and experiences.
Also Read: Top 10 Best Healthcare Advertisement Pieces
7. Airpods Pro “Jump” — Apple
Customers of Apple were first concerned about whether the AirPods would stay in their ears, but Apple deftly addresses this issue in an exciting video. The protagonist displays the stability of the AirPods by jumping around a lot while they stay securely in place.
This commercial is noteworthy for the way it addresses a perceived weakness—the danger of falling out—while emphasizing its advantages, which include transparency and noise cancellation capabilities.
Making potential flaws into strengths is the lesson here. Make a video that addresses any lingering questions or misunderstandings about your product and highlights its salient characteristics. This effectively highlights the positive aspects of the product while simultaneously addressing complaints.
8. Starbucks at Home Coffee
One of the best examples of successful product advertising is the Starbucks At Home Coffee series. Starbucks offers a wide variety of coffee that may be brewed at home, and each “episode” highlights a new person with distinct coffee preferences.
The emphasis on personalization in this product marketing is what makes it stand out. Handwritten names on cups are only one example of how Starbucks succeeds at giving a personalized experience. Viewers are urged by these advertisements to introduce this customized experience into their homes.
Just as at Starbucks, everyone can enjoy a different coffee kind at home, whether they share Brian’s enjoyment of strong flavors or Alexandra’s admiration for earthy nuances.
9. “Chicken” Magic Body Control — Mercedes-Benz
This may not seem like the kind of advertisement you would expect from a corporation like Mercedes-Benz, but that’s exactly why we’ve put it here.
This is an advertisement for Mercedes-Benz, however instead of showing a car, it shows two hands choreographing a chicken dance to music. Though it might not appear like a typical product promo at first, this video had over 2 million views in just four days, so stick with us!
Did you notice that the chicken keeps its head still the entire time it performed this amusing chicken dance? Mercedes-Benz wants to emphasize the functionality of its “Magic Body Control technology,” which is cleverly portrayed in this way.
10. Ceylon Cinnamon — Blume Beverages
This is yet another exceptional example, if we do say so ourselves, from our collection of product ads 😉. It emphasizes a vital point about successful advertisements: you’re not merely trying to sell a good or service. It’s important to keep in mind that a product’s history can hold just as much significance as the actual product when creating advertisements with a broad appeal like these.
Our animated Blume Beverages commercial serves as evidence of this idea. It explores the characteristics and advantages of the main component of the beverage and tells the engaging tale of the business. Thanks to this strategy, the video can showcase both Blume Beverages’ distinctive qualities and what sets them apart from the competition.
In addition, the exquisite animations and engrossing narratives not only communicate a message but also the soul of the business, strengthening the bond with prospective clients.
The takeaway from this is to investigate a range of topics pertaining to your business and product while brainstorming. This can cover subjects like the origins of ingredients or the production process, providing novel and captivating viewpoints that distinguish you. And if you need advice or assistance, don’t be afraid to work with an animated video studio!