In the gaming industry, eye-catching commercials are essential for drawing in players and building excitement for upcoming titles. Video game advertising has developed into an art form that captivates viewers and generates anticipation, with examples ranging from grand cinematic trailers to creative marketing efforts. We’ll look at the top 5 video game ads in this article, which have enthralled players all around the world and redefined the standard for video game advertising.
Keep checking back as we explore the world of video game advertisements and highlight the most noteworthy and influential ones.
Top 5 Best Video Game Advertisements To Inspire You In 2024
1. K/DA for League of Legends
Among the most played games ever is certainly League of Legends. In keeping with their advertising strategy, Riot Games, the developers of this 2009 multiplayer battle arena video game, included a K-pop band inside the game and went on to produce music videos that doubled as advertisements.
The band made its debut in 2018 in the lead-up to the League of Legends World Championship Finals, which were hosted in South Korea. It is made up of renditions of the four “League of Legends” champions: Ahri, Akali, Evelynn, and Kai’sa. They have since created amazing music videos to support the game. The partnership with K/DA took a totally unique approach to game advertisements, unlike anything anyone had ever seen.
This was a brilliant strategy since the music videos served as fantastic game advertisements in addition to creating a following of their own and generating more leads for Riot Games than before.
2. Halo 3 – Believe
Believe was not simply a single video ad; rather, it was a successful advertising campaign that stands as one of the best for Halo 3. Renowned video game filmmaker Rupert Sanders spent an estimated $10 million creating these videos, which each feature a single Halo 3 battle.
A gigantic diorama (3D model) that was over 12 feet tall and 1,200 square feet in size was built for the advertisements. This model of a battlefield was covered with expertly built 1/12th scale human and Covenant figures, which were assembled and dubbed the Museum of Humanity.
The idea behind this advertising campaign was crucial to its success; it featured real military veterans making cameo appearances in addition to a model-style presentation in place of computer graphics. For Halo 3, it was a brilliant concept to establish an emotional connection with the audience right away.
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3. Sega’s Genesis Does What Nintendon’t
Sega’s Genesis advertisement, or tagline, is a legendary 1980s TV spot that is still adored and talked about. It’s one of the first game commercials that die-hard fans still enjoy. The company had to contend with Nintendo’s dominant position in the industry after developing the Sega Genesis, a game machine that had advanced technology and more gaming capabilities.
So, while Nintendo’s advertisements primarily featured well-known characters, Sega created an advertisement that emphasized the features of their brand-new gaming system.
Only the first half of the incredibly memorable slogan, “Genesis does,” is heard in the first segment of the commercial. The wacky soundtrack complements all the innovative and exciting things that Sega Genesis gamers can do.
This section transitions into the second section of the advertisement, which keeps the phrase “Nintendon’t,” and highlights a number of celebrities, features, and exclusive offers. It only notes that whereas Nintendo systems lack these features, the Sega Genesis does.
Sega’s target audience developed FOMO long before social media. Every student and adolescent (Sega’s target audience) aspired to be a member of the Genesis generation in order to avoid being left behind. Sega appealed to players’ emotions, reason, and morality in its advertisements. Because of this advertisement, Genesis sold twice as many units during the four Christmas seasons following it as Nintendo’s SNES.
In the meantime, fans of Sega and Nintendo continue to argue and criticize the slogan, which was also utilized in a number of other campaigns!
You may still employ Sega’s main advertising strategy for your gaming advertisements, which is to showcase the advantages of your product, even though hiring celebrities could be too costly for small businesses or some mobile games. Use a catchy phrase to emotionally connect with your audience, and make advertisements that highlight the unique aspects of your gaming experience! Promote deals and discounts on designated days to increase the effectiveness of your promotional advertisements.
4. Travis Scott with Fortnite
Ads for video games may go beyond passive consumption and become immersive, as Epic Games’ popular game Fortnite demonstrates. They took the gaming experience to a new level in 2020 when they collaborated with Travis Scott on his song “Astronomical,” turning it into a virtual concert that could be accessed from anywhere in the world. This creative strategy attracted 27.7 million participants across five events, engaging 12.3 million players, making it a historic gaming promotion.
Even those who were not familiar with the game were invited to immerse themselves in the Fortnite realm by means of the concert, which functioned as a powerful advertisement. The new soundtrack, immersive features, and Avatar-style graphics made for an enticing combination that successfully promoted the game.
Although getting an artist such as Travis Scott might not be possible for novices, working with influencers, big and small, can produce experiences that are just as engaging. You may broaden the game universe and meaningfully interact with your audience by producing videos, songs, or interactive events in collaboration with influencers.
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5. Halo’s Monument of Light
Here’s another illustration of how to make an engaging advertising experience rather than a dull advertisement. Microsoft launched their “monument of light” campaign three weeks before to Halo: Reach’s release. Through this campaign, viewers were able to visit a website and manipulate a robotic arm to draw a memorial for fallen warriors by plotting a point of light. Over 54,000 hits were made to the website, which led to the construction of an amazing monument.
After they were finished, Microsoft also released three of Noam Murro’s live-action shorts. The project produced an interactive monument that speaks for itself and serves as an inspirational advertisement for those who have an emotional connection to the game.
Additionally, it raises awareness of the game by making sure that its reputation is earned in the proper way—as a tribute to fallen warriors.
To advertise your game, you don’t need to build a robotic arm. Allowing consumers to interact in some way is the concept behind immersive advertisements. Instagram stories might be used for this, just like Samsung did when their Galaxy Note 10 was introduced.
In order to engage people in a chase scene where they are pursuing someone who has stolen a briefcase, the advertisement uses video stories and Instagram sticker aspects like tap and follow. The campaign is actually fairly easy to create and was executed flawlessly.