Case Studies

01

RCVP Noronha Academy iGOT Karmayogi courses for Madhya Pradesh Government

Government / Public Administration

RCVP Noronha Academy - Digital Training Library for Madhya Pradesh

As Madhya Pradesh's State Nodal Institute under Mission Karmayogi, the Academy had to move a predominantly classroom-based training ecosystem onto the iGOT Karmayogi platform - across 55 departments and three competency domains, at speed and at scale.

500eLearning Courses

55Departments Covered

The Challenge

Mission Karmayogi made digital training compulsory for promotions in Madhya Pradesh. RCVP Noronha Academy had finished its Training Needs Analysis across 55 departments, and now had to turn all of it into courses.

Our Approach

Sole vendor: selected through a competitive government tender.
Complete coverage: every department's behavioural, domain and functional needs validated with the Academy.
Storytelling design: case studies and scenario-based dilemmas, not policy documents on screen.
Built to scale: reusable templates, plus instructional, visual and technical review on every course.

The Results

500 courses delivered, 20 of them SCORM, across all 55 departments and all three competency domains. The Academy now runs one of India's most comprehensive state-level digital training libraries.

02

SaaS / AI

Murf AI - Customer Education Video Library

Over 250 minutes of feature tutorials plus a short social series, each video covering one feature and scripted from the questions users were actually getting stuck on.

250+ minFeature Tutorials

MonthlyDelivery, 2024 to mid 2025

The Challenge

Murf's problem was never acquisition. It was that a written FAQ cannot teach a hands-on tool, and a customer who cannot make a feature work usually cannot name what is wrong. Some simply stopped coming back.

Our Approach

Scripted from real questions: what stumped our project lead, matched against Murf's own support queries.
Payoff before process: every video opens with the finished result, so viewers stay for the steps.
One feature per video: a reference you consult, not a course you sit through.
Two libraries: Murf Academy for the stuck user, Timeless Tales for the unaware one.

The Results

Murf renewed month after month from 2024 into mid 2025. They report new-user learning time cut from days to hours, and drop-offs noticeably reduced.

High on Tales created tutorial videos for Murf Academy and creative social media videos that showcased our AI voice quality through engaging storytelling. The tutorials cut new user learning time from days to hours and noticeably reduced drop-offs. Project management was seamless - every deadline met, feedback acted on quickly, and communication always clear.
Sneha Roy, Murf AI

Read the full Murf AI case study

03

Bhrighu Academy data science and machine learning certification case study

EdTech / Higher Education

Bhrighu Academy - Data Science & Machine Learning Certification

Bhrighu Academy needed certification-grade courses in machine learning and data science for college students - technically deep, but engaging enough that learners would actually stay with the content to the end.

~1,000 hrsSCORM Content Built

Level 2SCORM Interactivity

The Challenge

Data science is unforgiving to teach digitally. The concepts are technical and cumulative, the audience was college students, and the output had to stand up as a certification rather than an overview.

Our Approach

ADDIE as the backbone: consistent quality across close to 1,000 hours of courseware.
Mapped to Bloom's: objectives reaching application and analysis, not recall.
Heavy branching: learners take different paths, so the course adapts rather than running linearly.
Level 2 SCORM: granular tracking and clean integration with the Academy's LMS.

The Results

Close to 1,000 hours of Level 2 SCORM courseware, including one of the most detailed certification tracks built for college students. The branching design held learners through genuinely difficult material.

High on Tales built close to 1,000 hours of SCORM e-learning content for our data science and machine learning programmes. The modules were well-structured, engaging, and worked seamlessly with our LMS. They understood the technical depth we needed and delivered consistently on time. A solid partner we'd happily work with again.
Somashekhar Krishnamani, CEO, Bhrighu Academy of E-Learning

04

Teachmint customer story films case study

EdTech / Video Production

Teachmint - Changemakers Customer Story Films

Four films shot on location in four schools that had switched to Teachmint, with real teachers and no scripts.

4 FilmsFour schools, four shoots

On LocationCrew of five, across two months

The Challenge

Teachmint sells into a market of 331,000 private schools with no chains and no analysts. The only proof that moves a principal is a comparable school in a comparable town saying it worked.

Our Approach

Shot where the customers are: four separate trips to four schools that had actually switched.
No scripts: real teachers, unscripted, because principals spot a recited line instantly.
Rigid plan, loose content: mood board and shot breakdown locked before anyone travelled.
Crew of five: small enough that a working school forgets you are there.

The Results

Four finished films, cut by a single editor so four separate shoots read as one campaign rather than four unrelated videos.

High on Tales created tutorial videos for Murf Academy and creative social media videos that showcased our AI voice quality through engaging storytelling. The tutorials cut new user learning time from days to hours and noticeably reduced drop-offs. Project management was seamless - every deadline met, feedback acted on quickly, and communication always clear.
Sneha Roy, Murf AI

Read the full Teachmint case study

RCVP Noronha Academy - Digital Training Library for Madhya Pradesh

Murf AI - Customer Education Video Library

Bhrighu Academy - Data Science & Machine Learning Certification

Teachmint - Changemakers Customer Story Films

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