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Case Studies

Real results from real projects - no vanity metrics, just actual behaviour change.

01 RCVP Noronha Academy iGOT Karmayogi courses for Madhya Pradesh Government
Government / Public Administration

RCVP Noronha Academy - Digital Training Library for Madhya Pradesh

As Madhya Pradesh's State Nodal Institute under Mission Karmayogi, the Academy had to move a predominantly classroom-based training ecosystem onto the iGOT Karmayogi platform - across 55 departments and three competency domains, at speed and at scale.

500eLearning Courses
55Departments Covered
The Challenge

Mission Karmayogi set out to transform civil services capacity building through competency-driven, digital-first training. RCVP Noronha Academy - the apex training institution of the Government of Madhya Pradesh, established in 1966 - was tasked with bringing the state's training ecosystem onto the iGOT platform. The Academy had completed its Training Needs Analysis across 55 departments and three domains: Behavioural, Domain-Specific and Functional. With the state's Capacity Building Policy 2023 making training compulsory for promotions, the urgency was real.

Our Approach
  • Selected as sole vendor: chosen as the sole eLearning content development partner through a competitive government tendering process.
  • Complete coverage: validated with the Academy that every department's behavioural, domain and functional needs were fully translated into digital courses.
  • Storytelling-driven design: case studies, situational dilemmas and scenario-based learning instead of policy documents on screen.
  • Production at scale: a modular framework with reusable templates and multi-stage review - instructional, visual QA and technical testing on every course.
The Results

500 eLearning courses delivered - including 20 SCORM-based courses - aligned to Mission Karmayogi's competency framework, covering all 55 departments and all three domains, optimised for iGOT with full deployment and LMS integration support. The Academy moved from a classroom-based model to one of the most comprehensive state-level digital training libraries in India, emerging as a frontrunner among State Administrative Training Institutes in iGOT adoption.

02 Murf AI customer education video library case study
SaaS / AI

Murf AI - Customer Education Video Library

Murf is genuinely easy to use. The real gap was discovery: AI voice generation is still a new way of working for most people, and several of Murf's more advanced features were easy to miss. Users often did not realise they existed, and that discovery gap was a major reason new users drifted away.

~50Feature Videos
Basic → AdvancedFull Feature Coverage
The Challenge

Murf AI is a customer-friendly product. The challenge was newness rather than usability: AI voice generation is still a new category, and some of Murf's more advanced capabilities were powerful but easy to overlook, many users simply did not know they existed. That gap between what the product could do and what users discovered was a major driver of new-user drop-off, and closing it was exactly what the video library set out to do.

Our Approach
  • Mapped to real discovery gaps: built around the advanced features users most often missed, not a full product manual.
  • Basic to advanced: around 50 videos covering the full feature range, so first-day users and power users both had somewhere to go.
  • Detailed, yet short: long enough to genuinely explain the feature, short enough to watch without breaking momentum.
  • Embedded in the walkthrough: placed where users hit the question, so help arrived at the moment of need.
The Results

Users could discover and learn features at the moment they needed them, so more new users progressed from the basics to Murf's advanced capabilities. The support team also fielded fewer repeat questions about where to find a given feature.

High on Tales created tutorial videos for Murf Academy and creative social media videos that showcased our AI voice quality through engaging storytelling. The tutorials cut new user learning time from days to hours and noticeably reduced drop-offs. Project management was seamless - every deadline met, feedback acted on quickly, and communication always clear.

Sneha Roy, Murf AI
03 Bhrighu Academy data science and machine learning certification case study
EdTech / Higher Education

Bhrighu Academy - Data Science & Machine Learning Certification

Bhrighu Academy needed certification-grade courses in machine learning and data science for college students - technically deep, but engaging enough that learners would actually stay with the content to the end.

~1,000 hrsSCORM Content Built
Level 2SCORM Interactivity
The Challenge

Data science and machine learning are unforgiving subjects to teach digitally. The concepts are technical and cumulative, the audience was college students, and the output had to stand up as a certification programme - not an introductory overview. The hardest part was retention: keeping learners engaged through genuinely difficult material without diluting the depth.

Our Approach
  • ADDIE as the backbone: the full Analysis, Design, Development, Implementation and Evaluation cycle kept quality consistent across close to 1,000 hours.
  • Mapped to Bloom's Taxonomy: objectives written to reach applying, analysing and evaluating - not stopping at recall.
  • Heavy branching: learners took different paths through the material based on their choices, so the experience adapted instead of running linearly.
  • Level 2 SCORM interactivity: granular tracking and seamless integration with the Academy's LMS.
The Results

Close to 1,000 hours of Level 2 SCORM courseware delivered across machine learning and data science, including one of the most detailed certification tracks built for college students. The branching, interaction-led design kept learners engaged through complex technical material, and the packages integrated cleanly with the Academy's LMS.

High on Tales built close to 1,000 hours of SCORM e-learning content for our data science and machine learning programmes. The modules were well-structured, engaging, and worked seamlessly with our LMS. They understood the technical depth we needed and delivered consistently on time. A solid partner we'd happily work with again.

Somashekhar Krishnamani, CEO, Bhrighu Academy of E-Learning

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